30 Million fans. $500M a year industry. 45+ Dirt racing events. 300k Million people in attendance each year. Action packed events. Grassroots. B, C and D markets. The greatest show on dirt!!!
The World of Outlaws(WOO) Morton Buildings Late Model Series is an action packed dirt track racing series with 45+ events held throughout north america in B, C, D markets throughout the Midwest and East Coast.
The season traditionally opens in early February and concludes
in early November. Races take place on dirt tracks ranging in size from a 1/4-mile to a 5/8-mile in grassroots areas. All WOO races are cash to win money races!
The fan base is a very loyal and passionate demographic in mostly local areas where other Pro Sports and Motorsports don’t cover.